Tainan at Singapore's NATAS Spring Travel Fair: Culinary Culture and Diverse Local Souvenirs Showcase the City's Allure
Posted Date:2026-03-27
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Introduce
Tainan's Tourism Bureau Director Lin Kuo-hua led a delegation to Singapore's annual NATAS Spring Travel Fair from March 27–29. The three-day exhibition featured diverse travel information, agricultural specialty products, and signature souvenirs designed to give Singaporean visitors an up-close experience of Tainan's deep cultural heritage and tourism variety — strengthening their motivation to visit Tainan.
Mayor Huang Wei-che noted that Singapore — ranked 2nd globally in the 2025 IMD World Competitiveness Yearbook with the top economic performance — is a strong, high-spending source market with deep cultural and linguistic affinities with Taiwan. In 2025, over 440,000 Singaporeans visited Taiwan, drawn by food, folk culture, warm people, and varied natural scenery. Tainan, the Culinary Capital, boasts 64 Michelin-listed establishments (30 Bib Gourmand, 34 Selected), as well as unique folk events such as the Yanshui Beehive Fireworks and Puji Lantern Festival.
Bureau Director Lin Kuo-hua said Tainan has consistently cultivated the Singapore market through travel fairs, media collaborations, and tourism resource integration. This year's booth — co-exhibited with the Tainan Hotel Business Association chair and Dakeng Farm — showcased tourist highlights alongside culturally creative and heritage-themed merchandise. Orchids bearing both the Singapore flag and Tainan city emblem decorated the booth, conveying elegance, friendship, and blessings — projecting Tainan's warm hospitality and the harmonious blend of natural aesthetics, cultural history, and local lifestyle.
Interactive activities — including social media check-ins and trivia giveaways — drew visitors to the booth, where they could win Tainan specialty gifts. Tainan also partnered with Singapore travel agencies to create tour products featuring Tainan itineraries. Star guest Mickey Huang (Singaporean host and actor) shared his own Tainan travel experiences, introducing local heritage sites, food, and the city's warm-hearted character — generating strong audience resonance and boosting exhibition foot traffic.
The Bureau reported enthusiastic Singaporean visitor interest throughout the fair. Going forward, Tainan will continue expanding overseas through international travel fairs, overseas media advertising, international KOL experiences, and deepened collaboration with global travel operators — steadily increasing Tainan's visibility and appeal in the international tourism market.
【To enhance multilingual information services, the content on this page has been translated using Artificial Intelligence (AI) technology. The translation is for reference only. In the event of any discrepancy between the translated content and the original Traditional Chinese text, the original shall prevail.】
Mayor Huang Wei-che noted that Singapore — ranked 2nd globally in the 2025 IMD World Competitiveness Yearbook with the top economic performance — is a strong, high-spending source market with deep cultural and linguistic affinities with Taiwan. In 2025, over 440,000 Singaporeans visited Taiwan, drawn by food, folk culture, warm people, and varied natural scenery. Tainan, the Culinary Capital, boasts 64 Michelin-listed establishments (30 Bib Gourmand, 34 Selected), as well as unique folk events such as the Yanshui Beehive Fireworks and Puji Lantern Festival.
Bureau Director Lin Kuo-hua said Tainan has consistently cultivated the Singapore market through travel fairs, media collaborations, and tourism resource integration. This year's booth — co-exhibited with the Tainan Hotel Business Association chair and Dakeng Farm — showcased tourist highlights alongside culturally creative and heritage-themed merchandise. Orchids bearing both the Singapore flag and Tainan city emblem decorated the booth, conveying elegance, friendship, and blessings — projecting Tainan's warm hospitality and the harmonious blend of natural aesthetics, cultural history, and local lifestyle.
Interactive activities — including social media check-ins and trivia giveaways — drew visitors to the booth, where they could win Tainan specialty gifts. Tainan also partnered with Singapore travel agencies to create tour products featuring Tainan itineraries. Star guest Mickey Huang (Singaporean host and actor) shared his own Tainan travel experiences, introducing local heritage sites, food, and the city's warm-hearted character — generating strong audience resonance and boosting exhibition foot traffic.
The Bureau reported enthusiastic Singaporean visitor interest throughout the fair. Going forward, Tainan will continue expanding overseas through international travel fairs, overseas media advertising, international KOL experiences, and deepened collaboration with global travel operators — steadily increasing Tainan's visibility and appeal in the international tourism market.
【To enhance multilingual information services, the content on this page has been translated using Artificial Intelligence (AI) technology. The translation is for reference only. In the event of any discrepancy between the translated content and the original Traditional Chinese text, the original shall prevail.】
