Tainan Partners with Malaysian Media: A Five-Senses Experience Showcasing the City's Tourism Charm
Posted Date:2026-01-08
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Introduce
To attract Malaysian visitors and expand Southeast Asian outreach, Tainan's Tourism Bureau and the Tourism Administration's Kuala Lumpur office co-hosted the Taiwan Five Senses Malaysian media familiarity tour. Journalists visited Tainan's signature cultural and natural sites, engaging all five senses — sight, taste, smell, touch, and hearing — for a full-spectrum showcase of Tainan's cultural depth and natural beauty.
Mayor Huang Wei-che noted that over 340,000 Malaysians visited Taiwan in 2025, making Malaysia a key target market for Tainan's Southeast Asian expansion. Tainan is internationally recognized for its cultural heritage, diverse ecosystems, and local cuisine — and was honored by Time Out in 2025 as Asia's Best Travel City and among Asia's Top 10 Street Food Cities, as Taiwan's sole representative on both lists. The Mayor hopes Malaysian media coverage will project Tainan's distinctive city charm to a wider international audience.
Bureau Director Lin Kuo-hua said the itinerary centered on the Five Senses framework, leading journalists from Tainan's historic core to the coastal corridor. Cultural highlights included guided tours of Confucius Temple and Chihkan Tower, and a hands-on Pengtang candy-making session, conveying Tainan's accumulated cultural warmth. The group also boarded the Taiwan Tourist Shuttle to Anping Old Street and Anping Tree House. Nature and ecology experiences took them to Siftsao Green Tunnel, Jiangjun Fanshaped Salt Field, and Beimen's tile-pan salt ponds. For food culture, Michelin Bib Gourmand restaurants Dongshiang and Hsieh Chunggui served traditional banquet dishes and fresh milkfish, leaving journalists marveling at Tainan's diverse, locally rooted cuisine and its growing international presence. The tour also covered West Market, Wanguo Tonglu Factory, and Hayashi Department Store.
The Bureau noted that Tainan combines deep historical and cultural heritage with proactive alignment with international sustainable tourism trends. Going forward, the city will continue innovating its tourism promotion strategy through international travel fairs, overseas outreach, brand-building, and improved visitor hospitality. Year-round events await — visit the Tainan Tourism website and official Facebook page for more information.
【To enhance multilingual information services, the content on this page has been translated using Artificial Intelligence (AI) technology. The translation is for reference only. In the event of any discrepancy between the translated content and the original Traditional Chinese text, the original shall prevail.】
Mayor Huang Wei-che noted that over 340,000 Malaysians visited Taiwan in 2025, making Malaysia a key target market for Tainan's Southeast Asian expansion. Tainan is internationally recognized for its cultural heritage, diverse ecosystems, and local cuisine — and was honored by Time Out in 2025 as Asia's Best Travel City and among Asia's Top 10 Street Food Cities, as Taiwan's sole representative on both lists. The Mayor hopes Malaysian media coverage will project Tainan's distinctive city charm to a wider international audience.
Bureau Director Lin Kuo-hua said the itinerary centered on the Five Senses framework, leading journalists from Tainan's historic core to the coastal corridor. Cultural highlights included guided tours of Confucius Temple and Chihkan Tower, and a hands-on Pengtang candy-making session, conveying Tainan's accumulated cultural warmth. The group also boarded the Taiwan Tourist Shuttle to Anping Old Street and Anping Tree House. Nature and ecology experiences took them to Siftsao Green Tunnel, Jiangjun Fanshaped Salt Field, and Beimen's tile-pan salt ponds. For food culture, Michelin Bib Gourmand restaurants Dongshiang and Hsieh Chunggui served traditional banquet dishes and fresh milkfish, leaving journalists marveling at Tainan's diverse, locally rooted cuisine and its growing international presence. The tour also covered West Market, Wanguo Tonglu Factory, and Hayashi Department Store.
The Bureau noted that Tainan combines deep historical and cultural heritage with proactive alignment with international sustainable tourism trends. Going forward, the city will continue innovating its tourism promotion strategy through international travel fairs, overseas outreach, brand-building, and improved visitor hospitality. Year-round events await — visit the Tainan Tourism website and official Facebook page for more information.
【To enhance multilingual information services, the content on this page has been translated using Artificial Intelligence (AI) technology. The translation is for reference only. In the event of any discrepancy between the translated content and the original Traditional Chinese text, the original shall prevail.】
