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Singaporean Big Eater and YouTuber Zermatt Neo Tries Tainan’s Local Street Food Singaporean Visitors Drawn to Explore Tainan Cuisine

Posted Date:2023-11-10


Singaporean Big Eater and YouTuber Zermatt Neo Tries Tainan’s Local Street Food Singaporean Visitors Drawn to Explore Tainan Cuisine 1


The Tourism Bureau of Tainan City Government is targeting the Singaporean tourism market by inviting Zermatt Neo, a local big eater and YouTuber, to fly all the way to Tainan and shoot big eater videos. Major social media platforms were used to share the culinary delights of Tainan to tourists from Singapore. The videos encouraged Neo’s fans to visit Tainan for their own feast and gave international travelers another reason to visit Taiwan.

Tainan Mayor Huang Wei-che said that Singapore is an important source market for Tainan. MOTC Tourism Bureau statistics indicated that Taiwan had welcomed more than 250,000 visitors from Singapore generating considerable tourism income since policy restrictions were lifted last year. Singapore is an important economic entity in Southeast Asia. It offers many advantages including a mature tourist market, frequent return flights to Taiwan, as well as a similar language and cultural background. Due to the current state of the economy, travelers also prefer travel packages that are close to home and offer great value. The current push to boost global tourism to Taiwan means Singapore is an important market well-worth investing in. Mayor Huang is certain that the latest taste-finding mission by Zermatt Neo will help persuade more international travelers to visit Tainan and try the unique local cuisine.

Director-General Lin Kuo-hua from the Tourism Bureau said that street food is very much a part of Taiwanese culture. The street food of Tainan in particular is famous throughout Taiwan and very popular with travelers from all around the world. When people talk about the street food of Taiwan, they always think of Tainan, the food capital of Taiwan. Zermatt Neo’s itinerary combined the culinary culture of Tainan and eco-tourism in the form of Shrimp Rice, a local specialty; Beef Noodle big eater challenge; boat cruise of Qigu Lagoon and All-the-Oysters-You-Can-Eat; as well as trying out the offerings of the night market and restaurants featured in the Michelin Guide. The itinerary promises an introduction to food culture that will make your mouth water. Explore the unique culinary culture of Tainan and share in its delicious food!

According to the Tourism Bureau, the National Geographic Traveller magazine recently published its “cool list” of the 30 most exciting destinations to visit in 2024. About half of the destinations such as the ruins of Pompeii and the mountains of Albania were located in Europe. There was one city on the list that made Taiwan sit up and take notice - and that was Tainan. The historic buildings and delicious street food saw Tainan become the only destination from Taiwan to make the list. Tainan was once the capital of Taiwan. A skyline dotted with forts, towers and temples reflected the city’s rich history. With Tainan set to celebrate its 400th anniversary next year, the video served to highlight once more how the captivating backstory and unique charms of the city makes it well worth a visit. Zermatt Neo’s sharing of everything that Tainan the ancient capital has to offer with visitors from Singapore is therefore welcomed.

The Tourism Bureau has been hard at work building the domestic and overseas travel market. Initiatives included continued improvements to the travel-friendly reception environment, participating in trade exhibitions and promotion of specialty agricultural products overseas, active development travel business opportunities, raising the international profile of Tainan through city image advertising, and hosting of exciting travel events. Local and overseas visitors are welcome to come and experience the rich culture and distinctive ambience of Tainan. If you would like to know more about the latest Tainan tourism destinations and events, please visit and follow the "Travel Tainan Website" and "Travel Tainan Facebook Fan Page."


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