Situated in Qigu District in Tainan, Qicheng Industries is a family-run business jointly founded by its president Chang Ching-Zhong and wife Li Su-Fen in 2000. The factory started out as a simple production facility that accepted mostly OEM orders and gradually worked towards its goal of creating its original brand. Taking slow but steady strides, the company eventually created its MIT brand name – Kings Family. King's Family Down Feather Clothing Tourism Factory features a variety of attractions, including a DIY classroom, brand discovery pavilion, production area and outlet center. The company insists on using the best materials available in Taiwan to produce apparels of premium quality and strives to achieve constant improvement with dedication and quality.