During weekends and holidays, the area around Zhengxing Street (正興街) and Guohua Street (國華街) is always bustling, and the Qiancao Shopping Zone (淺草新天地) becomes a cultural and creative product hub for young people. Qiancao Shopping Zone originated in 1933, when the Japanese built shops around Ximen Market (西門市場), called Qiancao Mall (淺草商場). However, after Ximen Market was rebuilt, in order to revitalize the shopping area and attract young people, the Ximen Qiancao Flea Market (西門淺草二手市集) was established. Using various marketing campaigns and local celebrities to promote the area, the surrounding shopping area was reinvigorated. Now, during holidays, the flea market is full of stalls selling creative products and street performers. The Qiancao Shopping Zone has become an inseparable part of Ximen Market, bringing a unique brand of modern culture, and pouring creativity and energy into the marketplace.